World
The Rivalry of Names: Mickey vs. Disney in Paraguay
Explore the fascinating rivalry of names in Paraguay as we delve into the iconic clash between Mickey and Disney. Discover how these two symbols of entertainment have shaped culture, identity, and the consumer landscape in this vibrant South American nation.
The Unlikely Rivalry: Mickey vs. Disney
In the vast universe of entertainment, one name reigns supreme: Disney. This colossal entity encompasses theme parks, a diverse range of merchandise, and an extensive filmography, boasting an impressive 150 Academy Awards, a workforce of 225,000 employees, and an astonishing annual revenue nearing $90 billion. On the flip side, there exists a modest yet resilient third-generation family business, employing just 280 dedicated workers. This little-known firm specializes in packaging an eclectic assortment of products, including hot sauce, soybeans, vibrant sprinkles, a herb known as horsetail, six delightful varieties of panettone, and seven distinct kinds of salt that grace the shelves of Paraguayan supermarkets.
Despite their stark differences, the name Mickey (MEE-kay) has garnered recognition in Paraguay, competing with Disney’s legendary status across this relatively unexplored South American nation of 6.1 million inhabitants. Visitors might easily assume a partnership between the two brands, given the overwhelming presence of Mickey.
- The striking red uniforms donned by Mickey’s enthusiastic staff.
- The family-friendly motto that resonates throughout the community: “The obligation to be good!”
- The cartoon mouse, also affectionately named Mickey, whose design is virtually indistinguishable from that of Mickey Mouse, is emblematic of the brand.
These iconic circular ears of the beloved character embellish the entrances of the company’s factory, the sides of its delivery trucks, and even feature in a highly sought-after mascot that makes appearances at Paraguayan weddings.
However, it’s important to clarify the distinction between the two brands. Viviana Blasco, 51, situated in the bustling capital of Asunción, reflects on this phenomenon while surrounded by a treasure trove of Mickey-branded stationery, T-shirts, and coffee mugs. She emphasizes that while the two may share a name, their paths and identities are uniquely their own.