Introduction and Expectations for iPhone 16

Apple CEO Tim Cook Introduces the iPhone 16

Apple CEO Tim Cook described the iPhone 16 as a phone that will initiate a ‘new era‘ while introducing the new smartphones. But are we really facing such a revolution? Or is this just a marketing strategy?

A former employee of the tech giant shared a striking opinion about the iPhone 16 and the launch event, using quite harsh words for the new device. Tyler Morgan, who served as an Apple sales specialist for over a year, stated that the improvements made in the new iPhone series fall short of expectations. Morgan emphasized that the only significant change is a new button on the exterior, expressing that Apple feels trapped in a ‘cycle of disappointing‘ consumers by offering new devices every year.

AI Expectations and Realities

Apple’s new event has been overshadowed by the eagerly anticipated artificial intelligence services. Much of the interest in the iPhone 16 stems from its customizations for AI applications. However, the Apple Intelligence service is not yet available, and it is expected that this service will not reach users before 2025. Therefore, we will only see if the iPhone 16 truly “breaks new ground” in 2025.

Meanwhile, although Tyler Morgan draws attention with his comments online, he is actually a former sales associate who worked for a year in Apple stores and has no role within Apple’s corporate or engineering structure. Thus, he cannot be considered a smartphone expert. However, Morgan’s views stand out as an important point because they voice the sentiments of the crowd.

Conclusion and Expectations

We also do not want to make a definitive judgment on the iPhone 16 yet. However, we do not believe that this device will create a leap significant enough to ‘open a new era.’ We will wait and see; let the phone be released, let us conduct tests, and witness its capabilities. If necessary, we can also make our ruthless critiques afterward.