Ubisoft’s Stock Decline and the Impact of Games

Ubisoft’s Stock Decline: The Impact of Games

The famous game development company Ubisoft, known for being behind significant franchises like Assassin’s Creed and Far Cry, is experiencing a serious decline in its stock prices recently. This decline occurred following a group of investors calling for the company to be privatized and for shares to be sold to a strategic investor.

The Impact of Poorly Received Games on Stocks

Ubisoft’s stock price showed a decline of about 10% immediately after the investors’ call. Research indicates that the company’s shares have dropped by more than 50% in the last 12 months and have now reached their lowest levels in the past decade. Particularly, the disappointing launch of the game Star Wars Outlaws earlier this month negatively affected the stock prices. Additionally, the decrease in interest for the free-to-play shooter action game XDefiant also played a significant role in this decline.

The creative director of Star Wars Outlaws expressed disappointment over the review scores the game received, while Ubisoft Massive announced that they are working on new updates to improve the game. Furthermore, exclusive entry bonuses are being offered to players for XDefiant. If players log into the game by September 24, they will have the opportunity to earn approximately $9 worth of free virtual currency. This bonus is being distributed to increase the game’s popularity and encourage player engagement.