The Art of Pigification: Transforming British Hospitality by Robin Hutson

The Art of Pigification: A Unique Touch by Robin Hutson

When British hotelier Robin Hutson, aged 67, decided to take a paintbrush to a vintage painting in one of his Pig hotels, he embarked on a creative journey that would redefine the artwork’s narrative. By swapping the man’s vibrant red riding jacket for a more understated brown one, he cleverly transformed the huntsman from an elite figure into a humble rural farmer. “We call it Pigification,” remarked Judy Hutson, 71, Robin’s wife and the creative director of the Pig Group, a collection of charming country house hotels known for their relaxed and inviting atmosphere.

As guests approach the hotel, they are greeted by a striking bronze pig sculpture created by artist Brendan Hesmondhalgh. This welcoming swine is a signature feature at every Pig hotel, setting the tone for the delightful experience that awaits within.

This year, the Pig Group is expanding its offerings with the opening of two new locations in rapid succession, both nestled in the picturesque Cotswolds National Landscape, which spans an impressive 790 square miles and is the largest protected area in Britain. These new additions bring the total number of Pig hotels to nine, alongside the group’s first pub, all of which are strategically located throughout southern England.

The newly opened Pig in the Cotswolds and the Village Pub, which debuted in June, are situated in the idyllic village of Barnsley, mere steps apart from each other. This enchanting locale is surrounded by numerous attractions, all within a convenient 30-minute drive. Guests can explore William Morris’s historic Kelmscott Manor, visit Diddly Squat Farm—owned by the well-known British television personality Jeremy Clarkson—or stroll through the ancient Roman town of Cirencester.