FESPA Eurasia 2024: The Role of Young Talents in the Printing Industry

FESPA Eurasia 2024

FESPA Eurasia 2024 highlights the importance of young talents in the printing and industrial advertising sector and explores in-depth the ways to succeed in this field. The event provides an opportunity to evaluate significant developments in the industry and future trends. The printing industry is undergoing a major transformation process in line with technological innovations and changing customer expectations. In this transformation, attracting and retaining young talents plays a critical role.

FESPA Eurasia emphasizes that businesses need to develop flexibility, training programs, and innovative recruitment strategies to establish effective and sustainable relationships with young employees.

Expectations of the New Generation

The new generation of employees seeks flexibility and diversity in their work lives. Generation Z places great importance on work-life balance and the pursuit of meaning in the workplace, beyond traditional working hours. Adapting to these expectations is seen as a critical step for businesses to attract and retain young talents in the long term.

Opportunities for Education and Development

Businesses that offer education and development opportunities create an extremely attractive environment for young employees. FESPA Eurasia suggests that businesses should provide continuous training programs for young employees to support their professional development. This approach not only enhances the competencies of employees but also strengthens employer loyalty.

A Digitally and Socially Conscious Generation

The new generation not only possesses digital skills but also places great value on social responsibility projects. For this group, which seeks meaning and contribution in the workplace, developing innovative employment strategies can enhance the competitive advantage in the industry.

Perspective on the Printing Sector and Its Future

The new generation carefully evaluates the printing sector in terms of digital transformation and sustainability. Reducing environmental impacts and adopting technological innovations are among the priorities of this generation. FESPA Eurasia aims to collaborate with young talents by supporting these approaches.

FESPA Eurasia General Manager Levent Olcayto stated regarding this issue, “The new generation of employees is not just looking for a job; they also want to serve a purpose that they value. Printing businesses can attract talented employees and improve business performance by providing appropriate responses to these expectations. Strong relationships established with the youth shaping the future will advance the industry.”