Tech
Apple’s Forced Shift in Competitive Policies
Apple is addressing the forced change process towards competitive policies. Explore the effects of the company’s strategic transformation on market dynamics and consumer expectations.
In recent months, Apple has been forced to make significant changes to its monopolistic policies due to pressure from the European Union (EU) and the Digital Markets Act (DMA). If you live in one of the EU countries, you can now decide how to download iOS applications to your iPhone, not Apple. This change has dealt a significant blow to Apple’s strict monopolistic policies due to the harsh intervention of laws. Apple executives, helplessly running around in the face of these challenges, have been compelled to eliminate their coercive monopolistic practices in EU countries.
The latest development indicates that you will have more options regarding the default applications used to open certain files on your iPhone. Currently, Apple allows EU users to change their default applications for web browsing, sending emails, making contactless payments, and purchasing applications. However, this will soon be applied on a much broader scale.
It’s Time to Free Apple Users from Captivity
In a statement made on the Apple Developer website, it was announced that EU users will soon be able to change their default applications for operations such as “dialing phone numbers, sending messages, translating texts, navigation, managing passwords, searching keyboards and spam filters.” Moreover, Apple’s internal applications can now be deleted from devices. This includes the App Store!
This situation is quite a negative development for Apple. For years, Apple has forced iPhone owners to use its own applications and made life difficult for those who preferred different applications; now, it will have to taste the bitter flavor of competition in EU countries.
Under the new conditions, users will not only use applications from competing manufacturers within Apple phones, but as they become accustomed to these applications, they may also become more open to phones and digital devices outside of the Apple ecosystem. In other words, the Stockholm syndrome that Apple users have been affected by for years may soon come to an end.