ASUS’s ‘Design You Can Feel’ World Tour and Ceraluminum™ Introduction

ASUS’s “Design You Can Feel” World Tour

ASUS has decided to embark on a world tour titled “Design You Can Feel” to showcase innovative material technologies and contemporary design concepts. As part of this event, the striking new ceramic material named Ceraluminum™, specially developed for the ASUS Zenbook series, will be introduced to participants.

During the event, the Ceraluminum™ material will be showcased in detail, and visitors will have the opportunity to receive comprehensive information about the unique properties of this material. Additionally, an interactive experience area for products from the ASUS Zenbook series and artificial intelligence-based tools will be created in the exhibition space. Visitors will have the chance to experience the products firsthand, testing ASUS’s technological innovations directly.

Ceraluminum™ ceramic stands out as a material that ASUS has meticulously worked on over the past four years. Unlike traditional methods in the production process, the use of environmentally friendly and recyclable materials is emphasized. By precisely controlling the colors and porosity of the material during this process, a scratch-resistant material is achieved.

ASUS’s groundbreaking new material Ceraluminum™ will also be showcased at the London Design Festival 2024. The event will feature an engaging panel with the participation of various design studios’ projects, as well as ASUS’s Chief Design Officer Mitch Yang and other leading designers. In this panel, in-depth discussions are expected to take place regarding the future of design and the impacts of material innovations.