Developments in the Indian Smartphone Market: The Rise of Vivo, Xiaomi, and Samsung

Highlights in the Indian Smartphone Market

According to IDC’s latest report, Vivo, Xiaomi, and Samsung stand out as the strongest players in India’s significant smartphone market. This market has shown a growth of 7% compared to the previous year, reaching 69 million shipments in the first half of 2024. However, despite this growth achieved for the fourth consecutive quarter, the market is facing a challenging process due to increasing average selling prices.

The average selling price of smartphones has increased by 2.8%. However, there was a decline in prices compared to the previous quarter. The most notable decline occurred in the entry-level segment, which saw a 36% loss in market share year-on-year; this segment’s market share decreased from 22% last year to 14% this year. While Xiaomi continues to lead in this area, it is followed by the Poco and Realme brands.

In the mid-premium segment, Vivo, OnePlus, and Oppo are prominent. In the premium segment, Apple’s market share increased by 61% compared to the previous year, attracting attention. Samsung’s market share also rose from 21% to 24%. However, overall, the premium segment represents only 2% of the total market, and there was a 37% decline in this area in terms of units.

On the other hand, the super premium segment caught attention with a growth of 22%, increasing its market share from 6% to 7%. The iPhone 15/15 Plus and iPhone 14/14 Plus accounted for 77% of shipments in this segment, while the Galaxy S24/S24 Ultra ranked second with an 11% market share.