Konami and Manchester United FC Renew Partnership

Konami and Manchester United FC: Partnership Renewed!

Konami Digital Entertainment B.V. announced today that it has successfully extended its collaboration with Manchester United FC. This significant partnership, which began in 2019, continues to enhance the benefits for both parties. With this new agreement, KONAMI will remain the club’s Official Football Video Game Partner.

With the renewal of the partnership, KONAMI will have the right to use Manchester United’s official brand, visuals, and modern designs featured in the eFootball™ series, along with in-game access and various media opportunities. This will allow players to get to know Manchester United’s iconic symbols and players even more closely.

During the five-year collaboration, Manchester United FC achieved many successes on the field, including two domestic cups. KONAMI expressed pride in supporting the club’s goals and excitement for the continuation of this agreement.

Naoki Morita, President of Konami Digital Entertainment B.V. Europe, said regarding the matter: “We are very excited to announce the extension of such a successful partnership. Manchester United FC is one of the giants of world football, and thanks to the renewal of this agreement, we are proud to see them as an important part of the eFootball series in the coming years. This partnership, which includes various commercial, visual, esports rights, and activations, ensures a bright future for both KONAMI and the eFootball™ series. We continue to improve our game to provide the best user experience possible.”

Florence Lafaye, Commercial Director of Manchester United FC, expressed the following about the partnership: “We are pleased that KONAMI continues to be an important member of our partner family. We are very excited about the opportunities provided by our participation in the eFootball series. Our long-standing partnership has allowed the club to engage meaningfully with new and younger audiences and has helped us showcase the Manchester United brand in the digital entertainment world; this sector is of great importance to us in the future.”

Celebrations for the Partnership in eFootball™ Begin!

Thanks to this new partnership, a special in-game campaign is being organized to bring millions of eFootball™ users even closer. From August 15 to 29, players will:

• Have a chance to win a free ‘Highlight: Bruno Fernandes’ card,
• Have the opportunity to obtain three major Manchester United FC player cards,
• And participate in the Manchester United FC-themed Challenge Event where they can acquire the legendary ‘Epic: Paul Scholes’ card.

Don’t miss this great opportunity to strengthen your Dream Team!