Tech
The Increase in Usage of Perplexity and the Competitive Environment
The increase in the use of Perplexity is shaped by growing interest among users and changes in the competitive environment. In this article, explore the rise of Perplexity and the dynamics of competition.
Increase in Usage and Development of Competition in Perplexity
The artificial intelligence search platform Perplexity has recently announced a significant increase in its usage, stating that it received 250 million queries just last month. This figure accounts for nearly half of the total 500 million queries obtained throughout 2023. This information was shared by Dmitry Shevelenko, the manager of Perplexity, in an interview with the Financial Times.
Perplexity is powered by a large language model similar to ChatGPT and provides access not only to training data but also to the most up-to-date web data when responding to user queries. Although ChatGPT now has web search capabilities, such a feature was not available when Perplexity was first launched, giving it a significant early advantage. Users have the opportunity to quickly and efficiently access the information they are looking for.
Looking to the future, it seems likely that Perplexity will enter into new competition with OpenAI’s SearchGPT, which is a direct competitor in the AI-powered search market. How this competition will shape up is a major point of curiosity in the tech world. In his interview with the Financial Times, Shevelenko highlighted the company’s strengths; Perplexity’s focused approach and rapid development capability provide a significant advantage compared to large competitors like Google in the traditional search market.
OpenAI, on the other hand, is focused on many projects, with search being just one of them. In contrast, Perplexity is entirely concentrated in this area, which makes it stand out in an increasingly competitive environment. Its ability to respond quickly to user needs could further strengthen Perplexity’s position in the market.