Revitalizing Cagliari: Embracing Sustainable Tourism in Southern Sardinia

Revitalizing Southern Sardinia: A New Era in Cagliari

For many years, the vibrant energy of southern Sardinia has been in short supply—some might argue that it began to wane with the decline of the region’s ancient Bronze Age Nuragic civilization. However, there is a palpable sense of renewal in Cagliari, the island’s charming Mediterranean capital, and its surrounding landscapes. “We used to perceive ourselves as rustic and isolated in this island backwater,” shared Venturino Vargiu, a local lay historian, as we enjoyed the spectacle of Cagliari’s annual Sant’Efisio folk costume festival. “But now, Sardinians are beginning to recognize that our culture holds significant value, both for ourselves and for visitors.”

The city of Cagliari is experiencing a renaissance marked by a surge in local pride and a wave of development aimed at accommodating the increasing influx of tourists. In the once-quiet Marina neighborhood, historically a haven for fishermen, a vibrant mix of immigrants and long-time residents are reshaping the area. Notable developments include a lush waterfront promenade designed by renowned architect Stefano Boeri, which will enhance the region’s natural beauty. Furthermore, a new light-rail line is set to connect the Marina with the broader Cagliari hinterlands, while a new port, projected to be completed by 2026, will facilitate the docking of cruise ships farther from the city center, allowing yachts and their affluent patrons to patronize Cagliari’s bustling heart.

One of southern Sardinia’s most enticing features is its pristine beaches. The stunning expanse of Poetto Beach, stretching for miles near Cagliari, is a prime example of the region’s natural allure.

As Cagliari and the southern coastline—characterized by its white-sand beaches and turquoise waters—prepare for a potential tourism boom, there is a pressing need to balance development with sustainability. The northern part of Sardinia, particularly the Costa Smeralda, transformed into a luxury resort destination decades ago, often serving as a cautionary tale of how tourism can overwhelm and disrupt local culture.

The question now is whether a more sustainable and harmonious form of tourism can take root in the south. With overtourism becoming a significant challenge for many Italian destinations, I set out to explore the region and engage with locals about their visions for a better, more sustainable future.