Business
The Evolution of Tile-Making in Italy: Merging Tradition with Modern Technology
Explore the fascinating journey of tile-making in Italy, where centuries-old traditions meet cutting-edge technology. Discover how artisans blend craftsmanship with innovation to create stunning tiles that reflect Italy’s rich heritage.
The Art of Tile-Making: Tradition Meets Innovation in Italy
The craft of tile-making has a rich history that spans thousands of years, but in the heart of Italy’s renowned ceramics hub in Emilia Romagna, the focus is firmly on innovation. Modern technologies have revolutionized the industry, enabling manufacturers to produce textured finishes and intricate material effects not just on the surface but also along the edges of ceramic tiles and porcelain stoneware.
Graziano Verdi, the CEO of the Italcer Group, a prestigious company specializing in high-end ceramic floor and wall tiles since its inception in 2017, shares insights into the advantages of contemporary ceramics. He states, “Ceramic has a significant advantage when compared to marble or stone. When you choose a block of marble, you often find that two-thirds of it ends up as waste.”
Verdi highlights the remarkable innovations that have emerged in the field, noting, “The concept of ‘all over’ is truly an incredible advancement. We have successfully implemented digital effects not only on the surfaces of the tiles but also on the edges, allowing for a stunning three-dimensional or even four-dimensional tile that is truly unique.”
Additionally, he mentions a patented technology known as Advance, developed about three years ago, which enhances the functionality of tiles. Verdi explains, “This technology enables us to maintain the same aesthetic appeal and technical features of the tile while also providing the capability to reduce bacteria and viruses, including the coronavirus.”
In conclusion, the tile-making industry in Italy is a brilliant blend of artistry and technological advancement, ensuring that each piece is not only visually appealing but also functional and sustainable.