Revitalization of American Alternative Weeklies: The Acquisition of The Stranger and The Portland Mercury

Revitalizing American Alternative Weeklies

For many years, numerous American cities boasted at least one vibrant alternative-weekly newspaper that served as a crucial voice for the local art and music scenes while providing in-depth coverage of community issues. However, in recent times, many of these publications have struggled to survive. Yet, a new chapter is unfolding for two of the nation’s most recognized alt-weeklies, The Stranger in Seattle and The Portland Mercury, as they embark on an expansion journey.

Noisy Creek, an innovative company founded by Brady Walkinshaw, who previously served as the chief executive of the nonprofit climate news organization Grist and was also a Democratic legislator in Washington State, announced on Tuesday the acquisition of both The Stranger and The Portland Mercury. Additionally, the deal includes the events platform EverOut and the ticketing service Bold Type Tickets, all previously owned by Index Newspapers.

While Mr. Walkinshaw opted not to disclose the financial specifics of the transaction, he confirmed that he is the majority shareholder of the newly formed entity. Index Newspapers will retain a 20 percent ownership stake in the company. A collective of approximately 20 individual investors also contributed to financing this significant deal, according to Mr. Walkinshaw.

Looking ahead, Mr. Walkinshaw has ambitious plans to enhance the publications by hiring additional staff and increasing editorial budgets. He reassured that all current employees have been extended job offers within the new organization. Notably, Hannah Murphy Winter, a former editor at Rolling Stone, will step into the role of editor in chief for The Stranger.

“Alternative weeklies, at their best, can serve as a dynamic and provocative gateway to cultural engagement within a community, whether that encompasses music, art, or performance,” Mr. Walkinshaw stated, emphasizing the vital role these publications play in their localities.