Business
Crypto Companies on Premier League Shirts
Explore how crypto companies are making their mark on the Premier League by featuring on the shirts of top football clubs. Learn about the growing trend of cryptocurrency sponsorships in the world of sports.
When Manchester City faces Tottenham Hotspur in late November, crypto companies will take the spotlight on the players’ sleeves.
Sleeve Sponsorships
Tottenham, also known as “Spurs,” has inked a multiseason deal with crypto exchange Kraken. On the other side, Manchester City’s players proudly wear the logo of OKX, as part of their sleeve sponsorship which started last season.
Partnership Details
Kraken and Tottenham did not disclose the exact terms of their agreement, while OKX’s sponsorship of Manchester City amounts to $70 million over three years.
Expanding Reach
Recently, Kraken extended its reach to La Liga by partnering with Atlético Madrid. This move positions Kraken across two major European leagues, enhancing its brand visibility.
Future Plans
Kraken is currently in discussions to secure $100 million in funding by the year’s end, potentially preceding an IPO. The partnerships with Spurs and Atlético are expected to bolster Kraken’s strategic goals through increased exposure in the global soccer scene.