Introducing Exponential: Making DeFi Accessible for Retail Traders

Exponential, a renowned crypto risk assessment platform, is set to launch a new product suite aimed at simplifying the world of decentralized finance (DeFi) for retail traders. This new platform, which has been in beta testing with a select group of users for the past year, is designed to provide traders with a comprehensive solution to discover, learn about, and invest in crypto opportunities.

Origins of Exponential

Exponential’s journey began two and a half years ago when co-founder and CEO Driss Benamour observed the challenges faced by his co-founder and Exponential president Medhi Labbar while managing a fund for friends and family. Labbar struggled to navigate investments in decentralized finance, prompting the inception of Exponential. The team’s mission was to create a platform that simplifies DeFi investments and provides robust risk assessment tools.

Features of the New Platform

The new Exponential platform, backed by a $14 million funding round led by Paradigm in 2022, offers a safe and user-friendly approach to investing in DeFi. Unlike its predecessor, this platform enables users to invest directly through the app. It prioritizes risk assessment, displaying detailed risk information alongside each investment opportunity. Geared towards retail traders, the platform boasts a user-friendly interface and features tailored to a broad audience.

Accessibility and Security

Exponential emphasizes accessibility and security, positioning itself as “the safest and easiest way to invest in DeFi with institutional-grade security.” The platform streamlines the investment process, allowing users to invest with a single click and manage portfolios effortlessly. Additionally, Exponential follows a regulation-forward approach, registered as a money service business with FinCEN and implementing measures to ensure user data protection.

Centralization vs. Decentralization

While some criticize platforms like Exponential for introducing a layer of centralization in the decentralized realm of DeFi, the team argues that centralization is essential for expanding access. Exponential aims to bridge the gap between traditional banking systems and blockchain, prioritizing user access and ease of use. The platform currently acts as a middleman, ensuring streamlined transactions and reduced network fees.

• Exponential charges a 20 basis point fee on every trade.
• User funds are temporarily held before being invested on-chain.
• Transactions are trackable on-chain, providing transparency to users.