Business
Hallmark Channel Introduces Hallmark+ Streaming Service
Discover the new Hallmark+ streaming service by Hallmark Channel, offering a wide range of heartwarming movies, series, and original content. Watch anytime, anywhere for a delightful entertainment experience.
Streaming services have significantly impacted the audience for entertainment-focused cable networks. However, the Hallmark Channel, known for its loyal older viewers, has decided to adapt by launching its own streaming platform.
The new streaming service, named Hallmark+, is set to debut in September at a monthly subscription price of $8. It will offer a range of content, including classic Hallmark Christmas films and exclusive new programming such as the reality competition show “Finding Mr. Christmas.”
Hallmark+ subscribers will have access to a library of old content, exclusive new shows like “The Chicken Sisters,” and a variety of perks. These perks include monthly $5 coupons for Hallmark Gold Crown stores, free greeting cards, exclusive live experiences like themed cruises and star meet-and-greets, as well as surprise gifts such as exclusive Christmas ornaments.
Mike Perry, the president and chief executive of Hallmark, expressed his excitement about this new venture, stating, “This is a seminal moment for us. We continue to be committed to linear cable, but there is an enormous opportunity in streaming due to the strength of our brand and the unique way we are combining Hallmark+ with membership rewards.”
The move into streaming marks a significant evolution for Hallmark, known for its traditional programming, and demonstrates the company’s willingness to adapt to the changing entertainment landscape.