The Packaging Dilemma and the Urgency of Sustainable Solutions

The Packaging Dilemma

When Costco attempted to reduce its plastic usage earlier this year by transitioning its popular rotisserie chicken from a bulky clamshell to a thin bag, it faced backlash from some chicken enthusiasts. The new bags were criticized for being leaky and prone to splitting open, causing messy situations like chicken juice spilling in cars.

The Need for Change

There is a widespread consensus on the necessity of decreasing plastic usage. Plastic waste is causing environmental damage by overcrowding landfills and polluting waterways. With less than 10 percent of plastic waste being recycled, there is a pressing need to address this issue. Additionally, the chemicals present in plastic can pose health risks, further emphasizing the urgency of reducing plastic packaging.

The Challenges of Sustainable Packaging

Transitioning to sustainable packaging practices has proven to be challenging for businesses, policymakers, and consumers alike. While the goal is clear, finding effective solutions has been elusive. Sandra Goldmark, a sustainability expert from Columbia University, notes that current attempts at sustainable packaging often fall short of expectations. The shift towards “less bad” solutions, such as Costco’s rotisserie chicken in a bag, demonstrates the difficulty of satisfying all stakeholders. While these solutions reduce plastic usage and transportation emissions, they may not fully meet consumer expectations.