Business
Superbasedd: A New Magazine Targeting the Male Crypto Demographic
Discover Superbasedd, the innovative magazine designed for the male crypto demographic. Stay updated on trends, insights, and the latest news in the crypto world, tailored specifically for men who are passionate about digital currencies.
Crypto’s Demographic Challenge: Superbasedd Aims to Balance the Scale
SALT LAKE CITY — The world of cryptocurrency is grappling with a notable demographic imbalance: a predominance of male participants. In response to this, a new culture magazine is stepping into the fray, determined to capitalize on this disparity more aggressively than a memecoin trader leveraging their credit line. Enter Superbasedd, a fledgling lifestyle publication with deep roots in Los Angeles, setting its sights on launching a print edition that appeals to the more primal instincts of the crypto community.
Featured prominently on the front cover will be a captivating cover girl, while the back will showcase a commanding male startup founder. Nestled in between these visuals will be gripping narratives that delve into the trenches of crypto trading. “We’re all dudes, we’re all degenerates, and if there’s one thing I know about degenerate dudes, it’s that they love women. That’s a really effective way to kick off a brand,” stated Steve McHugh, the founder of Superbasedd.
Women are intended to serve as the “bait” in this compelling strategy, as McHugh and his co-founders envision an edgy yet authoritative magazine that bridges web3 culture with male audiences globally. The plan is to entice readers with alluring imagery, followed by engaging, high-quality content that provides deep dives into the industry.
The question remains whether the combination of sex and culture can successfully sell magazines in today’s market. Iconic brands like Playboy are only now attempting to make a comeback, planning to release an annual glossy edition. Once a cornerstone of male-centric media, Playboy featured articles that resonated with a broad audience well-versed in cultural dialogues. In contrast, Superbasedd appears to be targeting a much narrower audience: younger men interested in cryptocurrency, despite McHugh insisting that their female-forward marketing aims at appealing to “guys” across the board.
The magazine’s content strategy, described by its founders as “dangerous,” reflects the personalities of its team members. McHugh’s lanky business partner, Jake Hillhouse, was scheduled to participate in an undercard bout at the upcoming Karate Kombat fight night in Singapore. However, after suffering a dune buggy accident, he arrived at our impromptu interview sporting an arm sling and a hospital wristband barely 48 hours old.
Despite their challenges, the publication has secured significant funding. Earlier this month, Superbasedd raised nearly $1.1 million by selling NFTs that include a three-year subscription, which has yet to launch. An additional subscription option will offer one year of access for $99.
McHugh intends for Superbasedd to explore aspects of the crypto world that mainstream media often overlooks or has deserted. Among the major publications focused on cryptocurrency, only Decrypt employs journalists dedicated to capturing the often bizarre and whimsical expressions of industry participants. These narratives frequently veer into the absurd or even scandalous; for instance, the memecoin factory Pump.Fun regularly sees creators engaging in outrageous stunts to boost token prices, such as the infamous incident involving a livestreamed crack smoking and head shaving by a stripper.
“Our edginess will start with the girls and culminate with crackhead dev,” Hillhouse quipped.
Superbasedd aims to share these wild stories alongside in-depth profiles of leading male figures in the cryptocurrency space. During our discussion, McHugh floated the idea of featuring Raj Gokal and Anatoly Yakovenko, the founders of Solana, for the inaugural edition set to release in October.
It’s undeniably peculiar for a publication focused on cryptocurrency to bet on print as its primary distribution method, given the decline of traditional journalism in the 21st century. However, the Superbasedd team believes that tactile formats can still succeed when combined with the visual strategies of the Instagram era. Their approach involves first capturing attention through striking images of attractive women, then maintaining that interest with concise articles that present stories in easily digestible formats, potentially mirroring the style of social media threads.
McHugh envisions Superbasedd evolving into a staple of “high snobciety,” with enough prestige to grace the coffee tables of affluent households in the Hollywood Hills. His belief is rooted in the idea that America’s celebrity culture can render the magazine widely relevant.
At present, however, Superbasedd is heavily investing in initiatives that will resonate primarily with the most dedicated NFT traders on Solana, the blockchain on which this publication is closely aligned. Recently, Superbasedd acquired the intellectual property for the Catalina Whale Mixer, a once-popular NFT collection with a market cap of $2.5 million, for less than $50,000, according to McHugh. The team is also planning to take over the Thug Birdz NFT collection in the near future.
The trio behind Superbasedd joined mtnDAO to work on outreach initiatives targeting other crypto founders, McHugh, a two-time attendee, noted. Collaborating in physical crypto workspaces can expedite startups as they navigate the unique and often bizarre business propositions within this industry, such as launching a new token.
“We’re not developers, we’re not builders; we’re content creators and startup enthusiasts,” McHugh concluded.
Business
Bhutan’s Strategic Investment in Bitcoin: A New Era for the Himalayan Kingdom
Explore how Bhutan is embracing Bitcoin as a strategic investment, marking a transformative shift for the Himalayan kingdom. Discover the implications of this move on its economy, sustainability, and future in the digital age.
Buddhist Kingdom’s Bold Move into Bitcoin
A stunning landlocked nation nestled between India and China, Bhutan has made headlines by accumulating significant bitcoin (BTC) holdings totaling over $780 million in recent years. This amount represents nearly one-third of the country’s gross domestic product (GDP), positioning Bhutan as the holder of the fourth-largest state-owned stash of BTC, as revealed by the on-chain analytics tool Arkham.
Known for its unique approach to governance, Bhutan emphasizes the happiness of its fewer than 900,000 citizens as a more meaningful metric of well-being than traditional economic indicators. This Himalayan kingdom has become the second nation, following El Salvador, to officially embrace BTC as part of its national strategy, incorporating it into the state-owned Druk Holdings fund.
According to Arkham, Bhutan has established bitcoin mining facilities across various locations, with the most significant operation situated on the site of the now-defunct Education City project. Unlike many governments that acquire BTC through asset seizures related to law enforcement, Bhutan’s holdings have originated from extensive bitcoin mining activities, which have seen a remarkable increase since early 2023.
These mining operations are likely connected to Bitdeer (BTDR), a prominent player in the cryptocurrency mining sector. In 2023, the Singapore-based firm announced its collaboration with the Bhutanese government to develop cryptocurrency mining operations in Southeast Asia, successfully raising over $500 million for this ambitious venture. Following this announcement, Bitdeer disclosed that it had completed the first phase of a 100 megawatt (MW) mining facility.
Looking ahead, Bitdeer announced plans to expand Bhutan’s mining capacity to a staggering 600 MW by 2025, reflecting the growing significance of this initiative.
Despite its small geographic size, even smaller than Switzerland, Bhutan faces challenges such as limited economic diversification and an underdeveloped private sector. The nation primarily relies on sectors like hydropower, tourism, and agriculture to generate revenue. In 2022, Bhutan’s GDP was recorded at just under $3 billion, approximately half that of the Maldives.
To bolster its economy, Druk Holdings is exploring opportunities across various sectors. The organization’s website highlights “digital assets” as a key focus area in its technology-driven investment strategy, which also includes projects in hydropower and emerging digital realms like the metaverse.
Recent activities in the Druk wallets, as monitored by Arkham, indicate a flurry of deposit and withdrawal transactions in recent weeks. The fund has received multiple deposits of up to 2 BTC from Foundry, another mining entity, as well as from other unidentified bitcoin addresses during the past week. Additionally, Druk Holdings has periodically transferred bitcoin to various addresses, including crypto exchanges. One notable transaction from early July involved a transfer of over $25 million worth of BTC sent to the crypto exchange Kraken, suggesting that it was likely sold to capitalize on market conditions.
Business
Bitcoin and Crypto Markets React to Anticipated Federal Rate Cuts
Explore how Bitcoin and cryptocurrency markets are responding to the anticipated Federal rate cuts. Discover the implications for investors and the broader financial landscape in this insightful analysis.
Bitcoin and Crypto Markets Await Federal Rate Cuts
Bitcoin (BTC) and the broader cryptocurrency markets have seen minimal fluctuations over the past 24 hours as traders remain cautious ahead of the upcoming Federal Open Market Committee (FOMC) meeting on Wednesday. This meeting is particularly significant, as officials are anticipated to announce the first interest rate cuts in four years. Currently, Bitcoin is trading just below $58,500, specifically at $58,480, reflecting a relatively stable performance. The CoinDesk 20 (CD20), a benchmark for the largest digital assets, has experienced a slight increase, trading above the 1,800 mark.
In terms of daily activity, inflows into Bitcoin exchange-traded funds (ETFs) have amounted to $12.9 million, with a substantial portion directed towards BlackRock’s IBIT. Analysts widely expect the Fed to unveil a rate cut on September 18, signaling the beginning of a potential easing cycle that has historically provided support for risk assets, including Bitcoin.
As of Tuesday morning in Asia, the 30-Day Fed Funds futures prices indicate that traders perceive a 67% likelihood of a significant 50 basis points rate cut, bringing the target range to 4.7%-5%. This is an increase from Monday’s implied probability of 50% and a notable rise from the 25% probability reported a month ago. On Polymarket, traders are assigning a 57% chance of a decrease exceeding 50 basis points, alongside a 41% chance of a 25 basis points cut.
Meanwhile, the overall market remains relatively stable. Noteworthy movements have been observed, such as XRP rising by 3.5%, SUI increasing by 2.5%, and Fantom’s FTM surging by 10.5%, buoyed by positive market sentiment surrounding its forthcoming rebranding to Sonic.
Trump’s World Liberty Financial to Introduce WLFI Token
In other news, the team behind World Liberty Financial, a project receiving endorsement from former President Donald Trump and his family, has announced the launch of a governance token. However, it is crucial to note that this token will only be available to accredited U.S. investors. During a livestream that lasted over two hours, the team highlighted that the token is intended for governance participation rather than for economic profit and did not disclose a specific launch date during the X Spaces stream.
Throughout the livestream, Trump himself did not specifically mention the token or provide an endorsement. Instead, he reiterated his general views on cryptocurrency policy, much of which echoed his previous public statements, including those made at the recent Bitcoin Conference held in Nashville.
Figure Markets Launches Exchange with Real Estate-Backed Yields
In a groundbreaking development within the crypto space, Figure Markets has announced the launch of its exchange, coinciding with the Token2049 event in Singapore. Founded by Mike Cagney, a co-founder of SoFi, Figure Markets introduces an innovative method for generating yields for users who store their cryptocurrency on the platform.
According to a recent release, Figure Markets claims it can offer returns of up to 8% for non-USD and stablecoin balances. This is achieved by leveraging a fund backed by real-world assets, particularly home equity loans. The operational model involves traders depositing their funds into Figure Markets, which are then pooled and lent to Figure Technologies for the issuance of secured home equity loans. The interest paid by borrowers on these loans creates a spread that not only covers operational costs but also provides returns to investors. These investors benefit from dual recourse protections, daily liquidity, and interest payments that accrue based on the duration of their investments.
While Real World Assets (RWAs) are progressively becoming a noteworthy aspect of the cryptocurrency industry, there are still very few applications that seek to derive yield from these assets to support their operations. Prior to the launch of Figure in 2023, Cagney had withdrawn the company’s bid for a U.S. federal bank charter amid regulatory scrutiny, opting instead to pursue partnerships with established banks.
Business
Meta Bans Russian Media Outlets Amid Disinformation Concerns
In response to rising disinformation concerns, Meta has imposed bans on several Russian media outlets. This decision highlights the ongoing battle against misinformation and the platform’s commitment to ensuring accurate information for its users.
Meta Takes Strong Action Against Russian Media Outlets
On Monday, Meta announced a significant initiative to prohibit Russian media outlets, including the state-funded television network RT, from utilizing its platforms. This decision comes in light of ongoing scrutiny in the United States regarding these outlets’ involvement in covert influence campaigns designed to manipulate online discourse across various social media platforms.
Meta, the parent company of popular applications such as Facebook, Instagram, and WhatsApp, stated that the ban would be implemented in the coming days. This decisive action marks an escalation in the ongoing efforts to combat Russian state media actors, which U.S. intelligence officials have identified as key players in disinformation operations that span the globe, infiltrating the world’s largest social networking sites.
In a formal statement, Meta expressed, “After thorough consideration, we have expanded our current enforcement measures against Russian state media outlets. Rossiya Segodnya, RT, and other related entities are now prohibited from our applications worldwide due to their involvement in foreign interference activities.”
Recently, U.S. authorities have tightened their grip on RT, particularly for its attempts to meddle in the upcoming presidential election scheduled for November. On Friday, the United States, in conjunction with Canada and Britain, accused RT of functioning as a conduit for Russian intelligence agencies. They announced new sanctions aimed at curtailing international funding sources that support disinformation campaigns globally.
This crackdown follows the federal indictment of two RT employees, who allegedly funneled at least $9.7 million to finance American podcasters on Tenet Media, a video-streaming service based in Tennessee. The goal was to amplify the Kremlin’s propaganda and undermine the integrity of the American democratic process.
Secretary of State Antony J. Blinken emphasized the broader implications of these tactics, stating, “We’re revealing how Russia employs similar strategies globally.” He further noted, “The Russian weaponization of disinformation to destabilize and polarize free and open societies is a challenge that impacts every corner of the world.”
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